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Deeply understand
the product 

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Find and know
the audience 

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Unearth the truthiest of truths

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build a story
that resonates 

build
a story that resonates 

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Spread the story
far and wide

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capture attention and create lasting impact

Nicolette’s approach is simple :

CEO of Allstate reveals
new digital safety strategy at CES

Prior to this adventure, she was the Head of Consumer Innovation and Design
for Allstate Digital Safety (a strategic expansion for Allstate beyond the traditional insurance space). She steered the design, story, messaging, and product development for a personalized digital footprint and new-to-the-world digital safety application. 

Basically, she has a deep and everlasting love of getting things done. 

She has built a career of 15-plus years upon her ability to find creative solutions and craft impactful stories amidst ambiguity. 

“To make things move.” 

NICOLETTE CREATED N7 MOMENTUM FOR ONE SIMPLE REASON:

Write, act,
read really long books, and drink really strong coffee.

In her free time, Nicolette likes to:

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She was born in the Mojave Desert area of California…
That's the place with all the Joshua Trees that you always see in movies.

01.

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She now happily resides in Chicago
with her many winter coats. 

02.

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She’s first and foremost a storyteller, and loves to practice this art
in business and on stage as a Chicagoland actor. 

03.

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Loves to solo travel. Her last (pre-COVID!) trip
was to the jungles of Belize.

04.

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Brings 15+ years of practical experience in strategy,
marketing, and innovation.

05.

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One of the earliest members of the Innovation Team
at Allstate Insurance.

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She’s the oldest
of 7 children.

07.

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Has extensive experience in event planning and has worked with premiere venues and world heritage sites across the globe, including the Sydney Opera House, Ellis Island, ancient Pompeii, the Vatican, Prague Castle, Teatro dell'Opera di Roma, Rockefeller Plaza, Castel Gandolfo, Millenium Park, and the USS Midway.

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Plays Wonder Woman for charity events
and now, Zoom classrooms. 

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Holds 3 patents in home innovation
with additional innovation patents pending.

10.

10 things to know
about nicolette