Emily Tate
Managing Director, Vagabond School of the Arts
"I've had the distinct pleasure to work with Nicolette de Guia for over a year in her role as Marketing Director for Vagabond School of the Arts, where I am the Managing Director. Nicolette possesses so many qualities that make her an invaluable asset to our team. She is organized, efficient, focused, and most importantly, a joy to work with. She seems to be able to accomplish twice as much in half the amount of time as anyone else we've ever had in the position, and still manages to bring ideas and insights to the table of new and innovative ideas to grow our business and brand. When you come to Nicolette with an idea, she always approaches it with a "Yes, And!" approach. For those outside of the arts world, this is a foundation to being a good improvisational partner. You never shut down the other person, you say "Yes, AND" to the idea by affirming and then expanding on it. This is maybe the thing I love most about her as a collaborator. She asks questions about what the end goal is and why it's important to more clearly articulate the vision and then paves a road to get you there. We would be lost on this road without her. I highly recommend that you too let Nicolette find, clear and illuminate your path to a better and brighter business."
"We would be lost on this road without her. I highly recommend that you too let Nicolette find, clear and illuminate your path to a better and brighter business.”
Recommendations
Mark Hansen
Director, Allstate Insurance
"Nicolette and I were peers for over two years on an innovation/product development program at Allstate, which led to the 2019 acquisition of InfoArmor and establishment of the Allstate Identity Protection business. During that period, I led technology; Nicolette ran nearly everything related to the consumer, which initially started with consumer research, brand permission testing, and persona definition. And as the program went on, she took on the additional responsibility for design and product management, in which she led outside engagements with two well-known design consultancies and internally managed a team of product managers and creatives. Much of her work is now visible in Allstate Identity Protection's "Digital Footprint" offering.
In my 20+ years of product development across multiple industries, I have not seen Nicolette's equal when it comes to delving into consumer needs and designing the experiences and messaging around a solution; she is truly masterful. And the concept we were addressing was not an easy one to tackle. The domain was a new one for the enterprise, and the project was full of "firsts". Nicolette did an excellent job of leading through the ambiguity and blazed a trail that is still largely being followed today. In addition to these skills, she is also an artful storyteller and adept at senior leadership communication. When it was necessary to get the vision "sold" internally or evangelizing the product to prospective partners, Nicolette was always the one called to get the job done well. I would be happy to work with her again."
"I have not seen Nicolette’s equal when it comes to delving into consumer needs and designing the experiences and messaging around a solution; she is truly masterful."
Stephanie Laureys
Customer Success Director, Versay Solutions
" Nicolette (N7 Momentum) was the only person able to guide our hard working (yet unfocused) team to a common strategy and plan toward our goal of productizing our API. I have never worked with anyone who brings the high level of energy and intelligence that NdG brings to her clients’ projects."
John Parkinson
Managing Director, Parkwood Associates
Past CIO, Transunion
"Today's product and services landscape is more cluttered than ever. To stand out, a product or service needs: a well-defined target audience; an engaging story; a way for the story to meet the audience in a content that promotes engagement. Getting this right isn't easy – and too few marketing and positioning advisors understand how to identify, build and deliver the right mix of audience, story and engagement context. N7M is one of the few places to turn for effective advice and practical help. Nicolette is a talented storyteller and always takes the time to understand what the story needs to be, how to tell it and who to tell it to. If you're planning to investigate a new market opportunity, launch a new product or to take an existing product to a new market, N7M is the place to turn for help."
If you’re planning to investigate a new market opportunity, launch a new product or to take an existing product to a new market, N7M is one of the few places to turn for effective advice and practical help.
Amanda Seider
Director of Marketing, Allstate
"I've known Nicolette for over 7+ years as an accomplished leader and trusted mentor in product innovation & marketing. She is passionate, sharp and insightful with a lot of experience and fantastic communication skills. Nicolette approaches all of her work with a customer-centric mindset and has a fierce ability to see, create and communicate value. She is a strong advocate for both the customer and the business, and an incredible asset for any leadership team looking to make a bigger impact."
"Nicolette approaches all of her work with a customer-centric mindset and has a fierce ability to see, create and communicate value."
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